Some pointers that I've got are:
1. Focus on learning
2. Identify common interests
3. Think broadly about what you can give
4. Find a higher purpose
On Focus on learning
- Most people have a dominant motivational focus - what psychologists refer to as either a "promotion" or a "prevention" mindset. Those in the former category think primarily about the growth, advancement, and accomplishments that networking can bring them, while those in the latter see it as something they are obliged to take part in for professional reasons.
- Promotion-focused people networked because they wanted to and approached the activity with excitement, curiosity, and an open mind about all the possibilities that might unfold.
- Prevention-focused people saw networking as a necessary evil and felt inauthentic while engaged in it, so they did it less often, and as a result, under-performed in aspects of their jobs.
- It is possible to shift your mindset from prevention to promotion, so that you see networking as an opportunity for discovery and learning rather than a chore. Consider a work-related social function you feel obliged to attend. You can tell yourself, "I hate these kinds of events. I'm going to have to put on a show and schmooze and pretend to like it." Or you can tell yourself, "Who knows - it could be interesting. Sometimes when you least expect it, you have a conversation that brings up new ideas and leads to new experiences and opportunities".
- If you are an introvert, you can't simply will yourself to be extroverted, of course. But everyone can choose which motivational focus to bring to networking. Concentrate on the positives - how it's going to help you boost the knowledge and skills that are needed in your job - and the activity will begin to seem much more worthwhile.
On Identify common interests
- The next step in making networking more palatable is to think about how your interests and goals align with those of people you meet and how that can help you forge meaningful working relationships.
- Northwestern University's Brian Uzzi calls this the shared activities principle. "Potent networks are not forged through casual interactions but through relatively high-stakes activities that connect you with diverse others.
- Numerous studies in social psychology have demonstrated that people establish the most collaborative and longest-lasting connections when they work together on tasks that require one another's contributions.
- When your networking is driven by substantive, shared interests you've identified through serious research, it will feel more authentic and meaningful and is more likely to lead to relationships that have those qualities too.
On Think broadly about what you can give
- Even when you do not share an interest with someone, you can probably find something valuable to offer by thinking beyond the obvious. Of course, this isn't always easy.
- We've found that people who feel powerless - because they are junior in their organisations, because they belong to a minority, or for other reasons - often believe they have too little to give and are therefore the least likely to engage in networking, even though they're the ones who will probably derive the most benefit from it.
- When people believe they have a lot to offer others, such as wise advice, mentorship, access, and resources, networking feels easier and less selfish.
- However, even those with lower rank and less power almost certainly have more to offer than they realise. In their book "Influence without authority", Allan Cohen and David Bradford note that most people tend to think too narrowly about the resources they have that others might value. They focus on tangible, task-related things such as money, social connections, technical support, and information, while ignoring less obvious assets such as gratitude, recognition, and enhanced reputation. For instance, although mentors typically like helping others, they tend to enjoy it all the more when they are thanked for their assistance.
- People also appreciate those who understand their values and identities and make them feel included.
- You might also have unique insights or knowledge that could be useful to those with whom you are networking. For example, junior people are often better informed than their senior colleagues about generational trends and new markets and technologies.
- When you think more about what you can give to others than what you can get from them, networking will seem less self-promotional and more selfless - and therefore more worth your time.
On Find a higher purpose
- Another factor that affects people's interest in and effectiveness at networking is the primary purpose they have in mind when they do it.
- Any work activity becomes more attractive when it is linked to a higher goal. So frame your networking in those terms.
Yours,
Something Small Thinking Big