Title - Keep Talking
Some pointers that I've got are:
1. Less is more
2. Command the language
3. Develop empathy
4. Have a conversation
5. Don't dump data
6. Invite dialogue
7. Repeat the message
8. Use every tool
9. Build a dialogue
On Less is more
- Say what you have to say clearly and to the point. It shows you have thought it through and you have command of the topic.
- In today's age of information overload, your audience's attention span is even shorter - make the most of the time when they are tuned in
On Command the language
- Be articulate and eloquent in written and spoken communication.
On Develop empathy
- Be human. Think like your audience. What would you like to hear if you are sitting in their place? Effective engagement is inspired by the empathy that develops simply by being a human being.
- Ask yourself, "What do they really want to know? What are heir concerns? How will they be impacted by what I am going to share? What new relevant information can I leave them with?"
- Great leaders communicate what their audience need to hear, not just what they want to say, and often times there is a difference.
On Have a conversation
- Don't memorize what you are going to say and don't read from powerpoint slides. Master your topic and speak about it in simple terms so that everyone can understand you.
- Fave your audience as you would in any conversation. Use examples and tell stories appropriate to the point - these will make remembering what you said easier.
On Don't dump data
- Even if you are addressing a group of like-minded professionals, data can be boring. And raw data doesn't tell the whole story, so use data to back up your idea or the behaviour you want to drive, not a the main thrust of your presentation.
On Invite dialogue
- Before you finish, always leave time for a Question & Answer session. Invite your audience into the dialogue. Ask provocative questions and learn what's on their minds. This will let them know they are a valued part o the conversation.
On Repeat the message
- Trust is fleeting and so are memories. To gain trust and message recall from your audience, find innovative ways to consistently communicate your message.
- Remember: Even the most powerful message must be repeated to sink into the minds of listeners and translate to actions.
- Keep in mind that who delivers the message is as impactful as the message itself. The person who delivers the message can often be the difference between resolving a crisis quickly or escalating it, or between information being received with priority or being ignored.
On Use every tool
- Say what you have to say in different ways - formally and informally - using every available communication tool at your disposal at the appropriate time.
- Your audiences aren't always reading e-mails - meet them where they live and where they get their information.
On Build a dialogue
- If you are a team leader, make changes in the ways you communicate, then make broader recommendations for your superiors based on your success.
- Great leaders understand that aligning their messages and communication strategies to the business goals will help drive employee behaviours and consumer awareness, and enhance corporate reputation.
Yours,
Something Small Thinking Big
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